Shari Noonan: Financial Markets Innovator
Shari Noonan is the Co-Founder and CEO of Rialto Markets, a FINRA member and SEC registered broker-dealer. With extensive experience at industry giants like Deutsche Bank, Goldman Sachs, and Instinet, she was instrumental in the electronification of equities markets and has deep expertise in deal flow analysis and strategic acquisitions.
Her educational background includes a BS in Accounting from Marquette University and an MBA from Columbia University. Shari’s top skills include analysis, business process improvement, and derivatives, with proficiency in English and French.
Shari Noonan: Financial Markets Innovator
Shari Noonan is the Co-Founder and CEO of Rialto Markets, a FINRA member and SEC registered broker-dealer. With extensive experience at industry giants like Deutsche Bank, Goldman Sachs, and Instinet, she was instrumental in the electronification of equities markets and has deep expertise in deal flow analysis and strategic acquisitions.
Her educational background includes a BS in Accounting from Marquette University and an MBA from Columbia University. Shari’s top skills include analysis, business process improvement, and derivatives, with proficiency in English and French.
Career Progression at Major Financial Institutions
Deutsche Bank (2010-2016)
Served in multiple COO roles, driving organizational priorities, business reengineering, and growth of electronic trading. Implemented MiFID 2 and worked with regulatory bodies including the Fed and BaFin.
Instinet (1999-2003)
As Director of Equity Strategy, directed new product development lifecycle and associated product profitability within the equities business.
Goldman Sachs (2003-2011)
Held various positions including Trading Management, Equity Swaps Sales Trading, and REDI Electronic Trading Product Development. Created infrastructure for growing desk and led projects to migrate cash equities to new electronic models.
KPMG Peat Marwick (1996-1999)
Directed business process improvement projects for financial services firms and created business models for new lines of business.
Deutsche Bank (2010-2016)
Served in multiple COO roles, driving organizational priorities, business reengineering, and growth of electronic trading. Implemented MiFID 2 and worked with regulatory bodies including the Fed and BaFin.
Goldman Sachs (2003-2011)
Held various positions including Trading Management, Equity Swaps Sales Trading, and REDI Electronic Trading Product Development. Created infrastructure for growing desk and led projects to migrate cash equities to new electronic models.
Instinet (1999-2003)
As Director of Equity Strategy, directed new product development lifecycle and associated product profitability within the equities business.
KPMG Peat Marwick (1996-1999)
Directed business process improvement projects for financial services firms and created business models for new lines of business.
Leadership at Rialto Markets
Since June 2016, Shari has served as Chief Executive Officer and Co-Founder of Rialto Markets, empowering companies to raise capital through crowdfunding and institutional investments. The firm offers comprehensive services through Rialto Primary, supporting companies issuing equity and debt securities through various regulatory exemptions.
Regulatory Expertise
Registered in all 50 states, including those requiring a broker-dealer to issue Reg A+ securities.
Primary Market
Deep understanding of capital market structures, regulatory frameworks, and investment strategies. Expert in Reg A+, Reg CF, and Reg D exemptions.
Secondary Trading
Proven track record in developing effective sales strategies, building client relationships, and driving revenue growth across financial service organizations.
Leadership and Innovation
Brings visionary leadership and deep financial expertise to her role as CEO of Rialto Markets. She has led industry transformation through innovative, compliant fundraising solutions, reshaping how companies access capital.
Key Achievements and Expertise
Strategic Market Leadership
Demonstrated exceptional leadership in transforming financial markets, driving electronic trading innovation, and leading business reengineering initiatives.
Business Growth & Development
Spearheaded infrastructure and process creation to enable scalable growth and long-term success across the financial industry.
Regulatory & Industry Expertise
Deep experience navigating complex regulatory environments, ensuring compliance while advancing market innovation and operational integrity.