Powering Power Market Liquidity

Deliver seamless, secondary trading under your own branded platform backed by Rialto Markets’ proven infrastructure compliant with regulatory standards. Our white-label solution gives you the tools to scale faster, offer secure investor experiences, and unlock liquidity potential without the burden of building or licensing your own system.

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White‑Label secondary trading technology

Why Choose Our White‑Label Solution?

Partnering with Rialto Markets for white-label secondary trading technology means gaining instant access to a walled garden, regulated, scalable infrastructure without the time, cost, or complexity of building your own. Founders are granted full control of their cap table. Backed by our FINRA- member Broker Dealer and SEC-recognized ATS, you can confidently offer private securities trading in either traditional or digital form under your own brand, while we handle compliance, reporting, and system operations behind the scenes. This solution empowers you to deliver a seamless investor experience and deepen trust through secure, compliant liquidity, all while staying focused on your core business and growth strategy.

  • Branded Infrastructure: A seamless secondary trading platform under your name, powered by proven regulatory-grade systems.
  • Compliant Liquidity Potential: Enable trading of private securities with full compliance across U.S. jurisdictions.
  • Frictionless Investor Experience: Simple, transparent workflows for investor registration, trade execution, and settlement.
  • No Build Required: Skip the cost and complexity of developing in-house tech—leverage our secure, modern infrastructure.
  • Scalable Architecture: Designed to grow with your platform, investor base, and market volume.
  • End-to-End Support: Rialto Markets manages compliance, KYC/AML, reporting, and surveillance so you don’t have to.

Built For These Partners

Investor Platforms

Real World Asset Marketplaces

Wealthtech & Fintech Companies

Family Offices & Advisory Firms

Private Credit

Private Equity

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How It Works?

Customize Under Your Brand

Onboard Investors & Issuers

Enable Secure Trades

Manage Compliance & Reporting

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Founder Control Meets Investor Liquidity

  • Complete Founder Control

Maintain oversight of cap tables, stock valuation, and explicitly approve all transaction participants and terms while preserving your strategic vision.

  • Permissioned Liquidity

Create exit opportunities for early investors and employees in a controlled environment that aligns with your company’s long-term goals.

  • Point-in-Time Structure

Facilitate transactions only when appropriate for your business, without the constant pressure and volatility of public markets.

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Regulatory Compliance & Technical Infrastructure

FINRA-Member Broker Dealer

Operate through our SEC-recognized ATS and FINRA-Member Broker Dealer across all 50 states.

Customizable Rules

Set automated trading parameters and restrictions that match your company’s specific needs and strategic objectives.

Seamless Integration

Connect via API with banking partners, transfer agents, and other service providers for frictionless operations.

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Securities are offered through Rialto Markets, LLC (“Rialto Markets”), a registered Broker-Dealer and member FINRA / SIPC. Rialto Markets does not solicit investments, provide investment advice, or make recommendations regarding the purchase or sale of any security. No communication on this website or in any other medium should be construed as an offer to sell or a solicitation of an offer to buy any security.

Investments in private placements—including start-ups and other early-stage ventures—are speculative and involve a high degree of risk, including the possible loss of the entire investment. Any information provided herein is for general informational purposes only and is not intended as, and should not be relied upon for, investment advice. Offers or sales of securities, where permitted, are made solely through official offering documents containing detailed information about the issuer, its business, and the risks, fees, and expenses associated with the securities. Prospective investors should perform their own due diligence and consult their financial, legal, tax, and accounting advisors before making any investment decision.

Past performance is not indicative of future results. Diversification does not guarantee a profit or protect against loss.

Check the background of Rialto Markets on FINRA BrokerCheck.